The idea arose in October 2010 with the Steel & Style Africa project, promoted by Confindustria (Italian Industrialists Association), with the patronage of the Italian Chamber of Commerce. 

The lack of knowledge of the African continent by Italian companies and financial institutions has led to the creation of ETC "Export Trading Cooperation", a company specialized in Export and Investment projects in Africa, born from the vision of the founder members who considered the Confirming House business model an ideal vehicle for approaching emerging markets, especially African markets which conceal great potential for development. 

In April 2012 born ETC S.r.l. , the first group legal entity, in Treviso (Italy), in July 2015 born ETC Surety SA (Guarantee Funds), the first subsidiary, in Cotonou (Benin), the group's regional hub for West and Central Africa. 

From 2020, ETC Surety SA’s office is registered in Douala (Cameroon). The group has also launched ETC Agency, a new project aimed to strengthen local presence and project assessment to spread ETC Business Model throughout all the Sub Saharan African region.

In July 2021, Holding company creates its Regional Bureau Africa (RBA) in Cotonou (Benin) set up to coordinate and manage institutional relations with local pan-African entities in order to consolidate the Group's policies as reliable financial support and ideal for African markets. 

In November 2021, it will increase his public Credit Rating (CR) at the European Securities and Markets Authority (ESMA), from “BBB+” to “A3-”, by Modefinance, a European registered Credit Rating Agency (CRA) in accordance with Regulation (EC) No 1060/2009. This CR confirms the good capability of repaying financial obligations and the low dependence on possible adverse macroeconomics conditions.